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Branding, Holistic Living, Personal Style

December 28, 2013

Branding Personal Style Makeover: Casey Sollock

I am one of the luckiest girls in the world because I get to work with AMAZING people like Casey Sollock, the incredible Holistic Health Coach and Wonder Woman behind In July I flew to Austin to go on a road trip with Casey, teaching classes holistic health + essential oils classes in Houston and Dallas, ending with a rockin’ booth at the Naturally Fit Show in Austin, Texas. It was a total BLAST. I’d known Casey for a while but had never met her in person.

quinn casey sollock

Casey is asked to speak all the time because she is so inspiring. She absolutely lights up a room. Her brand “She Shines Wellness” sums up her mission really nicely. However, there has been one MAJOR problem… Casey’s personal style was totally opposite of her personal brand. It did not fit her message at all. Rather than wearing clothes that helped her “shine,” she wore drab black and brown heavy clothing, even in the middle of a Texas summer (hid her rockin’ body really effectively).

casey sollock

As I talked to her about it, she admitted that her husband, mom, and daughters had been begging her to buy new clothes for awhile, but she was stumped on what to get. Truly, she didn’t know what her personal style was and was really confused. Since we identified this late at night, we ran to Target, on a mission to find Casey’s personal style so she could truly “shine” more easily. As we walked through the racks of clothes, I paid close attention to the items and colors Casey was drawn to. We picked up a whole stack of clothes and off she went to the dressing room to try them on. It was so fun to watch as she came out of the dressing room each time. When she was standing tall and feeling confident and excited in what she was wearing, I knew we’d found just the right things. Casey had been really apprehensive about the shopping trip, but as she tried on everything and saw how great she looked, she got really excited. It was a blast to be a part of!

Here’s one of the gorgeous outfits we found for her:

casey sollock style

Casey shines!!!  Now her clothes help to elevate her energy and don’t hide her shining! She feels more confident and has been rockin’ ever since!

“Before working with Quinn, I was not a shining version of myself. In fact, I was pretty drab and boring… not good for the founder of She Shines! Quinn took me by the hand and showed me exactly what works for my personality and body type. It was not just a wardrobe makeover experience, it was much more than that. It was a total image makeover, incorporating mind, body, and spirit. I am eternally grateful to Quinn for sharing her passion for fashion with me. If you have lost your SHINE, Quinn will polish you right up so that you’re the best version of yourself.” – Casey Sollock

quinn casey sollock branding

Does your personal style match your brand? Does it fit your message? Are your clothes inspiring or expiring you, as my friend Tiffany Peterson would say? We’re on the brink of a new year! Why don’t you choose to shine in 2014?

Little shout-out for my dear friend Casey: You’re awesome and Casey is awesome. What a perfect match! Connect with Casey on her website, snag her AWESOME book from Amazon, “The Kingdom Driven Entrepreneur’s Guide to Holistic Health” or even enjoy her awesome She Shines Health Club to achieve your wellness goals. Whatever you do, be sure to get to know my dear friend, Casey Sollock. It will change your life, guaranteed.

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